Design for Emotional Value
We believe, and studies support, that individuals in their personal and business capacities, make decisions based on emotion, and then justify/validate the decisions in multiple ways, including data and logic. But, emotions are the driver.
Business schools, including Harvard Business School, have studies that demonstrate just this point, such as this article: https://hbr.org/2015/11/the-new-science-of-customer-emotions.
We also believe that an initial emotional decision has to be backed up by on-going emotional validation throughout the use of a product or service. Otherwise, the user/consumer/business customer feels betrayed and has a huge let-down because their initial emotional response that drove the "buy" decisions was betrayed.
In other words, by designing for immediate and on-going "emotional value" to the end-user, products/services/brands maximize their returns, the immediate sale and the long-term customer loyalty.
Learn more about our methodology here: "Design for Emotional Value."
We believe, and studies support, that individuals in their personal and business capacities, make decisions based on emotion, and then justify/validate the decisions in multiple ways, including data and logic. But, emotions are the driver.
Business schools, including Harvard Business School, have studies that demonstrate just this point, such as this article: https://hbr.org/2015/11/the-new-science-of-customer-emotions.
We also believe that an initial emotional decision has to be backed up by on-going emotional validation throughout the use of a product or service. Otherwise, the user/consumer/business customer feels betrayed and has a huge let-down because their initial emotional response that drove the "buy" decisions was betrayed.
In other words, by designing for immediate and on-going "emotional value" to the end-user, products/services/brands maximize their returns, the immediate sale and the long-term customer loyalty.
Learn more about our methodology here: "Design for Emotional Value."